From Ancient Hands to UNESCO’s Honor List

In 2014, UNESCO recognized the Thatheras of Jandiala Guru as an Intangible Cultural Heritage, highlighting the cultural and historical significance of their craft. This recognition initiated crucial efforts to revive the dwindling art form, which had been passed down through generations. Government programs, non-profits, and collaborations with designers and brands have all contributed to these revival efforts. Modernizing the products while preserving traditional techniques has been key to success, allowing Thatheras to tap into new markets.

Brands like Kalasians have played a pivotal role by partnering with Thatheras, bringing their unique craftsmanship to a global audience. This collaboration has not only provided sustainable income for the artisans but also ensured that this intricate craft continues to thrive in the modern era. The Thatheras' skill in transforming brass, copper, and bronze into functional and beautiful utensils, known for their antimicrobial properties and health benefits, remains deeply intertwined with their cultural identity.